The Armani Exchange is now offering premium denim jeans starting at $98. Besides free shipping on any order over $100, customers who purchase a full price pair of denim from Armani Exchange, in store or online, between 7/7/09 – 7/19/09 will receive a gift card of $20 off their next purchase of $100 or more (good 7/30/09 through 8/15/09).

Armani Exchange is making Armani attainable for nearly everyone. When you hear the name Armani do you only think of suits? Then it’s time you had a look at all the sexy streetwear at Armani Exchange. Their web site has a fun virtual dressing room feature that lets you pair together different outfits.

I love this rhinestone ensemble. The flare leg jeans have rhinestones on the back tag. I love the way a black shirt looks with jeans and when you pair the sparkly shirt with the ball cap, it really dresses up the jeans. A pair of black heels would make it club worthy.

These skinny capris are perfect with nearly everything. Dress them up for causal Friday’s at work and then glam them up for drinks after work.

Painted low rise jeans with a studded halter? Perfect for a night in Sturgis! How many biker chicks do you know that wear Armani?

The only thing that would make these new premium denim jeans better, is if they were free! And guess what?

A|X is giving away a free pair of jeans every day in July in their text A|X SMS contest.

Text the keyword “DENIM2″ to ARMANI (276264) every day in July to be entered.

For more info visit http://clk.atdmt.com/K01/go/159833558/direct/01/

You can keep up with Armani Exchange on their A|X Blog or follow them on Twitter: @ArmaniExchange